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Monetized marketing

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pocketHave you ever found a great article or website online and just don’t have the time to read it, but don’t want to lose the website address?

Or maybe you want to save the website address but read it later offline?

Introducing Pocket – a great tool that allows you to save it for later in you “pocket”!

You may be wondering why this is a WordPress tip?

Well, other articles and content that you find online are great tools to use to help bring you inspiration to write content for your blog, so instead of reading something then losing it, save it for later when you are ready to write!

http://www.getpocket.com

Click here for instructions on how to add Pocket to your browser

 Watch the short video below:

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Lorette LyttleLorette Lyttle is the “little” sister of “The Lyttle Sisters”. Lorette can’t stop thinking like a marketer everywhere she goes and loves to write about what she observes  from other businesses , personal experiences and other successful entrepreneurs and how certain strategies can be (or shouldn’t be) integrated in your business. She is also the “geeky” one of the sister clan and pulls out some techy stuff once in awhile and likes to write and share with others who will listen (since Alicia usually just nods her head at the tech talk) !

Engagement in your Facebook groups is so important to keeping them alive and active.  Here are some of our recommendations for keeping your group active.

1. Post often.  A active group should have a minimum of 3 posts a day.  Once your group s active it will continuously show up in the notification feed of the members and be considered an “hot” or “active” group by members.

2. Have rules.  A great group should have rules.  Unless the purpose of the group is to post links to products, there should be a rule of no promotions of products.  It’s so annoying to be in groups where people just post links to the MLM’s they are in or the affiliate product they are promoting that day.  Don’t tolerate garbage posting, promotions, etc.

3. Have moderators.  Delete posts, people and spam!  You will be the groups #1 moderator – but find other active members who would love the power of being a moderator.  Set out clear expectations of what you would like moderators to do, and let the group know who the moderators are and why they are there.

4. Deliver Value.  Whatever the mission is of your group, please make sure you deliver value to them. Don’t use it as a place to just promote your stuff, people will leave!  Use it as a place of knowledge exchange and value!  

5. Encourage engagement.  When people post in the group, reply to their comments, like their comments, ask questions, create a poll… in the video below I will show you how to create a poll in your Facebook group.  Watch it!

 

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calendar

One of the great benefits of WordPress is the ability to schedule posts.

The WP Editorial Calendar Plugin is the best plugin you can use to help stay organized.

Features

  1. See all of your posts and when they’ll be posted.
  2. Drag and drop to change your post dates.
  3. Manage your drafts with our new drafts drawer.
  4. Quickedit post titles, contents, and times.
  5. Publish posts or manage drafts.
  6. Easily see the status of your posts.
  7. Manage posts from multiple authors.

Watch the video below to learn more

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Lorette LyttleLorette Lyttle is the “little” sister of “The Lyttle Sisters”. Lorette can’t stop thinking like a marketer everywhere she goes and loves to write about what she observes  from other businesses , personal experiences and other successful entrepreneurs and how certain strategies can be (or shouldn’t be) integrated in your business. She is also the “geeky” one of the sister clan and pulls out some techy stuff once in awhile and likes to write and share with others who will listen (since Alicia usually just nods her head at the tech talk) !

I use a really great tool to create my facebook timeline cover photos for free.  the tool can be found at picmonkey.com and in the video below I will show you how to use it!  

Have fun and create some cool timeline cover photos/banners.  the fanpage I used in the example ( my Ovarian Cancer page ) can be found at: https://www.facebook.com/ovariancancersurvivor

Here’s your Video:

 

tags: facebook timeline cover photos free

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Get To The Centers Of Influence – A Taxi Ride In Jamaica

centers of influenceWhat do CDs have to do with reaching the centers of influence?

I was in taxi in Jamaica and listening to the music that was playing. It was all the top reggae hits, then there were commercials. I listened to the first commercial and it was advertising a party that upcoming weekend – “Kissans Birthday Bash” – one of the top local DJ were going to be there, open bar and food to purchase – the biggest party of the year!

Sounded like fun…

So, then I was still in  the taxi, people getting in and out (in Jamaica, they pack the taxi until its full with people almost on each others laps). Anyway, after a few more songs, I heard the same commercial again, but with a little variation, advertising “Kissans Birthday Bash”.

Finally, right before I exited the taxi, I heard it yet again – “Kissans Birthday Bash”, biggest party of the year. So I asked my friend, why was every commercial about this party and how can the guy afford to pay the radio station to advertise that much?

He laughed at my questions and explained the promotion strategy…

Where we were in Jamaica most people don’t have cars and the taxi’s run all day up and down the roads packed with people. The people in the taxi’s normally have the same daily route to work. So, the guy who was promoting the party wanted to use the taxi’s to spread the message about the party – they knew the huge reach of people that go in and out of the taxi’s on a daily basis.

So, he approached the taxi drivers and gave them this free CD with all the top hits, so now the people in their taxi would enjoy their ride (they normally dont play music in the taxi). At the same time, when the CD was made they made their own “commercials” which were for promoting the party as well as some of their sponsors (for example a flyer place donated some flyers so they had an ad on the cd as well).

So this CD was a win-win for all parties involved…

  • The taxi driver now had a “cool” cd for his customers to enjoy their ride
  • The customers had something to listen to while on their journey
  • The party sponsors got some exposure to a huge reach of people
  • The party itself reached a huge target audience and was repeated daily for several days to the same people over and over, so the party that was taking place over the weekend was engrained in their mind

The only cost was the creation and duplication of the CDs.

This was a brilliant strategy…

How can you reach a center of influence that can spread your message far and wide?

Share your thoughts below on how you can incorporate this strategy into your business…

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Lorette LyttleLorette Lyttle is the “little” sister of “The Lyttle Sisters”. Lorette can’t stop thinking like a marketer everywhere she goes and loves to write about what she observes  from other businesses , personal experiences and other successful entrepreneurs and how certain strategies can be (or shouldn’t be) integrated in your business. She is also the “geeky” one of the sister clan and pulls out some techy stuff once in awhile and likes to write and share with others who will listen (since Alicia usually just nods her head at the tech talk) !

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Social Proof – If Everyone Else Loves It Then I Should Too…

Social Proof - 5 guys burgersHave you heard of Five Guys Burgers?

I’ve heard people talk about it, and how great the burgers are and I’ve driven by it so many times, so I finally decided to stop one day and have a burger.

First, the location is very simple and they only sell burgers, fries and hot dogs (more about that later), but it was a very welcoming environment.

The reason for this specific post is the power of social proof.

As soon as I walked in the door the entire restaurant was plastered with signs and awards on how great their burgers were! Check out the picture with some of the signs that were on their walls.

Now, when you sit down and start eating your burger, you have these signs all around you.  Do you think that will influence the way you feel about your burger? Of course!

I mean, GQ magazine voted it the best burger for $5, in NYC it was rated the #1 burger for lunch and the list goes on….

So, it will be highly unlikely you are going to sit there and say your burger is gross…everyone else loves it, so you should love it too !

Now how can you translate this into your business?

I am sure you’ve seen sales letters and sales pages with testimonials on them..and that is because they work! People like to know what other people are thinking and how they feel about that specific product and service. In fact, review sites are popping up more and more these days like Yelp.com and TripAdvisor.com.

Studies have shown that buying decisions are heavily weighted on other peoples opinions.

So if you have testimonials from  happy clients, share them!

Post them on your blog, your website, your facebook page. Depending on your business, make sure you are on review sites like Yelp.com or TripAdvisor.com.  As long as you are providing high quality products and services, positive reviews and the power of social proof will help grow your bottom line!

Oh…and don’t forget to take a trip to Five Guys Burgers….and remember, its for market research :-)

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Lorette LyttleLorette Lyttle is the “little” sister of “The Lyttle Sisters”. Lorette can’t stop thinking like a marketer everywhere she goes and loves to write about what she observes  from other businesses , personal experiences and other successful entrepreneurs and how certain strategies can be (or shouldn’t be) integrated in your business. She is also the “geeky” one of the sister clan and pulls out some techy stuff once in awhile and likes to write and share with others who will listen (since Alicia usually just nods her head at the tech talk) ! Learn from Lorette with various posts on Marketing Mondays as well as Tuesdays Tips and Tools.

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Lorette & I  are doing as much as we can to support Small Businesses & Entrepreneurs in Jamaica!  This week I was invited to be a part of a press conference launching an event where I will be the keynote speaker – supported by NCB bank in Jamaica.  Check out the event website here: http://embracingsmes.com

 

About the Conference

A Conference for Small and Medium Enterprises wanting to excel embrace real opportunities for business growth!

Designed to steer you in the right direction, the NCB Small and Medium Enterprises (SME) Conference 2013 is your gateway to a powerful future!  Let’s forge greater value-added business partnerships and access cutting-edge resources.

The Conference is designed to equip enterprising participants with tools, knowledge and linkages with potential partners to foster and sustain business growth.

Come reinforce business fundamentals, learn new market trends, establish contacts, enhance export/import opportunities, network, exchange views and ideas, as well as display products and services.

 

Powerful speakers

Opening Keynote Speaker- Alicia Lyttle, CEO – Monetized Marketing sets the tone for intensive information transfer and feedback.

Topic: Small but Social – How Small Businesses Can Win with Social Media

Alicia Lyttle has been a leader in the internet marketing industry since leaving her job 12 years ago as an environmental justice specialist in the White House. She now helps thousands around the world learn the power of the internet.

Other speakers include: David Martin, General Manager, Jamaica Producers Group, Lisandra Rickards, Entrepreneur Development Trainer, Branson Center of Entrepreneurship, and Yoni Epstein, CEO at Island Outsourcers and Chairman of the Business Processing Industry Association of Jamaica.

I you are a business in Jamaica – you need to be there.  Click here for the website

See you there!

 

Tuesdays Tips & Tools – Organizing Business Cards

Ok so you attend networking events and you do a great job at collecting business cards.. but now what?

camcard1
Step 1: Install the app called CamCard onto your smart phone.
Step 2: Gather all your cards and scan them in!
Step 3: Put together a “reason” to reach out to them.
Step 4: Email them through Camcard or hire a telemarketer to call them.

Example: You are a Deal Site Marketer. ( This means you put businesses on Daily Deal Sites and take a percentage of the deal.) So you’ve been to networking events and collected a lot of business cards, but you haven’t done anything with them yet!
So lets go through the steps above again:

Step 1: Install the app called CamCard onto your smart phone.

Step 2: Gather all your cards and scan them in!

Step 3: Put together a “reason” to reach out to them.

Call Script:
Hello Jenny it’s Alicia Lyttle. We met at a networking event. Sorry it took me so long to get back to you – I’ve been super busy with all my clients and the deals we are running for them, but I haven’t forgotten about you. Let chat about putting your business on a deal site and how I can help you. I have an opening on Thursday at 2, will that work for you? We will only need 10 – 15 minutes.

Step 4: Email them the script through Camcard or hire a telemarketer to call them. If I was hiring a telemarketer I would change it like this:

Telemarketer call script:
Hello Jenny it’s Amy, Alicia Lyttle’s assistant. You and Alicia met at a networking event. Sorry it took me so long to get back to you – I’ve been super busy with all of our clients and the deals we are running for them, but I haven’t forgotten that Alicia wants to meet with you. So, I’d like to set up an appointment for you two to meet. She’ll tell you all about how we can help you generate more clients, leads and exposure. I have an opening on Thursday at 2, will that work for you? You two will only need 10 – 15 minutes to touch base. Can I pencil you in?

Business Person: Sure that works

Assistant: Great. Write don this number please, it’s our conference line, she’ll meet you on that line at 2pm. I’ll send you an email as well. I have your email as XXXXXXX@gmail.com – is that correct?

Business Person: Yes

Assistant: Great! I’ll let Alicia know. If you need anything between now and then, let me give you our phone number and email. Our number is XXXXXX and our email is XXXXXXXXXX. People usually get so excited about running on a deal site that that have questions before meeting with Alicia, so I like to make sure you have our contact details.

Business Person: ok thanks

Assistant: Thursday at 2pm EST Chat again then, bye.

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Pretty simple right?!

camcard2Well you are probably wondering where you will get an assistant from to call business for you … and I’m glad you are wondering because now I can talk about my favorite website again .. www.FIVERR.COM

Got to fiverr.com and do a search for the provider “blingblings” in the search box and hire them to do your calls for you!

Alright – now it’s time to monetize that stack of business cards! Get busy!

 

 

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Hey everyone – here’s a special interview I did with David Sprague… we were talking deal sites stuff and it was amazing!  I loved it… and now I want to make sure I can share it with you!

Let me know what you think!

Alicia