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Lorette Lyttle


Today we are going to talk about turning your knowledge into profits by using a site called Clickbank.  First let me start by saying if you have any digital product that you would like to sell online, the clickbank marketplace is an excellent place to list that product.  We have used clickbank since 2003, and my sister Lorette, and her team, have put at least 205 products in clickbank for ourselves and our clients since 2005! There are three big reasons why I love clickbank.

Reason #1: The money!  They collect the money, they pay you, they pay your affiliates, they process any refunds.

Reason #2: The affiliate network.  They have a massive affiliate network of over 100,000 active affiliates.  Affiliates are always looking for hot products to promote that are in clickbank.  You’ll make sales by other people promoting your products, without you even asking them to promote it.

Reason #3: Trust.  People trust clickbank.  It has secure and reliable payment processing (accepting credit cards and paypal), no hassle refunding, excellent customer service, great fraud prevention, accurate commission reporting and they have never been late on a payment in their history!

So what do you need to know?  If you have a digital product you will need to create the sales page, delivery page, and you’ll need to have some components in there that clickbank requires such as a 60 day guarentee.  Before we get into the finer details, lets look at the images below from top to bottom, to get a sense of what clickbank.com has to offer you!




































Before you can get started as a ClickBank vendor, there are several things you’ll need to have available. By using the checklist below, you can easily check to be sure you have everything we require, as well as some additional resources we recommend to help you be more successful.


__  Your digital product, in a format that is accessible by people using different operating systems and software. For example, not everyone has Microsoft Word on their computer.  We always put everything like this in a pdf format.

__  Your own domain name. ClickBank does not allow you to use subdomains on another site, such as http://yourproduct.blogspot.com.

__  A Pitch Page and Thank You Page for your product. For more information on requirements for these pages, see Get Started as a Vendor.  If you need easy software to help you check our Optimize Press.

__  Website hosting for your Pitch Page and Thank You Page. ClickBank does not provide hosting for these pages, and you cannot use free hosting services that merely assign you a subdomain.  So we recommend that you get a domain name at www.domaindiving.com and hosting at www.gatorhostingonline.com (use coupon code Goldenhosting to save $)

__  Customer support. You must be able to provide timely customer support when needed, such as offering support to customers on using your product, or responding to return requests. See Customer Support Ticket System for more information.


__  An Affiliates page. This is a page on your site where you provide additional information, images, resources, and more to potential affiliates to help them promote your product. For more information on creating a great Affiliates page, see Attract More Affiliates.

__  A Marketplace Listing. While technically optional, we highly recommend that when creating your ClickBank product, you include a Marketplace title and description so your product can be listed in the Marketplace for affiliates to find and promote. This is the easiest way to start generating sales for your product. See Get Started as a Vendor for more information.

__  A Vendor HopAd. Technically, you create this after your product has been approved. However, we highly recommend that every vendor create at least one as soon as their product goes live. These can be a great way to increase your sales and get more exposure for your product. See Creating Vendor HopAds for more information.

So, register at Clickbank by clicking HERE and use them to help you … Turn Your Knowledge Into Profits!

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Are you continuously adding fresh new content to your website, but its just not getting noticed like you want it to?

Or maybe your pages are getting indexed but it is taking a long time and some of your site pages are getting skipped over completely?

This is where “pinging” your website will help.

What exactly is “pinging”?

Pinging is like ringing on someones doorbell and letting them know that you have some fresh new content and you want them to come check it out.

When a website is “pinged”, it is ringing the doorbell of several search engines as well as directories to let them know you have new content. After you ring their doorbell, it is now up to them to see if they want to open the door and check it out, this is done by “crawling” your website.

When should you “ping” your site?

Your site should only be pinged when you have fresh new content. Pinging your site several times will not benefit you, and may even backfire because search engines may look at you as a spammer and block your IP.

With that in mind, as long as you are providing new content, your site can be pinged multiple times a day, but only on new content.

Does WordPress automatically ping my site with any new changes?

YES! But the problem with the auto “pinging” is that if you make multiple changes to one post for example and update it throughout the day, the search engines will frown upon it, because it will keep pining with each change.

Therefore, it is recommended to install a plugin to monitor your pinging.

Recommended Ping Plugin – CBNet Ping Optimizer

Prevent your blog from getting tagged as ping spammer by installing this plugin.

After you install cbnet Ping Optimizer:

  • When you create a new post, your blog will ping and notify all the ping services that it has been updated. This encourages search engines and different blog directories/services to index your updated blog properly.
  • When you edit an existing post, it won’t send any unnecessary ping to ping services and saves your blog from getting banned by such services.
  • When you post a future post by editing the time stamp, it will ping only when your post appears in future. It won’t unnecessarily ping many times when you schedule posts as WordPress does by default.

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What is the world is a Permalink?

Permalink is how a URL of a WordPress post and/or page appears to a visitor and search engines. By default your WordPress URL will have a bunch of numbers and will say something like “page ID = 32″ – which means nothing to a user or to a search engine.

These urls will stay this way until you change it, this should be one of the very first things you should do after installing your WordPress blog. This is because once you post your first page, search engines begin to index your blog based on the post URL and if you change it at a later date then you will lose your rankings and the old links will no longer work.

So let’s get started on how to edit your Permalink structure.

Editing Your Permalink Structure

1. Login to your WordPress dashboard and click on “Settings” then “Permalinks”.

2. On this screen you will see several options. You should choose “Custom Structure”.

In this box you have a few options based on how you structured your site…


This structure will display the post name in the URL. This is a good standard if you are unsure what format to use. This is also good if your posts cannot be efficiently categorized well.


This structure shows what category your post belongs to, then the title of the post. Here is an example.www.domain.com/shoes/womens-running-shoes

Here are some other structures that may be good for your specific blog

Year & Category: /%year%/%category%/%postname%/

Time sensitive data: /%year%/%day%/%hour%/%postname%/

Optimize author names: /%author%/%year%/%postname%/
Edit Your Post-Specific Slug

After you create your post, WordPress will automatically generate a “slug” for your post. Depending on the title of your post it could be very long and contain extraneous words that should be removed.

Before you push “Publish” on your blog post, you should edit the link to only have keywords. Remove words like “the”, “and”, “a”, “you”. This allows your links to be focused, short and search engine friendly.

The two factors to keep in mind when editing your post-specific slug

1 – Does it  make sense to your user?

2 – Does the permalink match the content of the site?

So, take a look at the new blog you are creating and set up your Permalink structure to what best fits your site. Then optimize your “slug” to not only be user friendly, but also search engine friendly.

Spending a little bit of time on this, can turn into some great organic search engine results!

P.S. We are guilty of not doing a good job of this ourselves, but will be sure to do better at it :-)

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If you have a blog, then I’m sure that you’ve been attacked by spam at one point or another.

So, here are some tips to clean up the spam and then stop it in its tracks…

1 – Cleaning Up Comments

When you log into your WordPress Dashboard do you see a large number of pending comments like this screenshot – 342 pending comments yikes!

Unfortunately, most of the time majority of the comments are spam. Here is a quick tip to clean that up….

Click on Comments and on the top right of the screen you will see where it says “Screen Options”, click on that.

Where it says “Show on Screen”, change to something high, like 999 and all of the comments will be listed on the page.

Then simply do a Bulk Action and delete the list of comments.

If for some reason that doesn’t work for you, there is a great plugin that makes it easy, Bulk Comment Remove

2 – Preventing Spam Comments

Akismet - Visit Plugin Page

Every new install of WordPress comes pre-loaded with some plugins, and one of them is Akismet – which is a great plugin to protect your site from spam. What Akismet does is that it checks every comment that is posted on your blog, then it sends the comment to the spam box if it seems like spam or has been already marked as spam by any other blog owners. In order for Akismet to work, you will need an API key . This is free for personal use and affordable for non-personal use.

WP-HashcashVisit Plugin Page
This is an anti-spam plugin that works on getting rid of spam and sending the spam to the Akismet section. Next step is to verify if the visitor is a person or simply a robot or automated system.  This plugin claims to be 100% effective at blocking all spam and no real comments. Also blocks most pingback & trackback spam.

Bad BehaviorVisit Plugin Page
This is a great plugin that not only stops spammers from posting on your blog but it can also block them from even visiting your blog. This is one that can be used in addition to any of the other spam plugins.

There are many more spam plugins that are out there, this is just a pick of 3 of some of the most popular. What plugin are you using to prevent spam on your blogs?

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One thing I LOVE about WordPress is ease of adding and changing themes. You can literally change the entire look and feel of your site with a few clicks! I remember the days of HTML static websites and the long process of getting a site designed and coded…good riddance!

There are tons of cool themes out there…here are some that I’ve personally used and recommend.

EvoLve - (the free theme on this blog)

EvoLve is a premium WordPress theme with advanced features including lots of options. It features a modern design with up to 14 color variants, fully customizable layout, post excerpts with thumbnails, post boxes, author gravatar support, up to 10 subscribe/social customizable buttons, custom logo, header widgets, recent posts slideshow, footer widgets, custom footer, customizable font styles, custom CSS, ads spaces. The EvoLve theme also comes with custom Menus support and other cool features. Tested with WP 3.1 and major browsers – Mozilla Firefox, Internet Explorer, Opera and Chrome.


Top quality, cutting edge designs. Very user friendly and easy to use.

See why our 96 themes have been downloaded over 1,799,723 times and why 38826 people prefer us as their theme provider.


Elegant Themes

Get unlimited download of all themes for only $39. Each premium WordPress theme comes expertly coded in valid XHTML and CSS, and all are made compatible with the latest version of WordPress. I make sure that each template performs flawlessly in each of the most widely used browsers to ensure maximum functionality. Furthermore, all sidebars are made widget ready for your convenience.

What are some of your favorite places to get WordPress Themes?

coupon code, coupons, business coupons, www.businesscouponclub.com

In this week’s Tuesday’s Tips & Tools we are going to talk about Saving Money, Use Coupons!

As small Internet Based Businesses, we need to save money!  If there is a coupon code out there for the product you are about to buy – why not use it!

There are many different ways to search for coupons codes online.  Here are 2 of the ways that I search for coupon codes:

Option 1. Do a google search (store name + coupon) or (store name + coupon code) (store name + promotional code)  So, here’s an example.  Lets say I was looking for a coupon code for overnightprints.com.  I would go to google and type in : overnightprints.com + coupon code

The results you will get will be a list of coupons on the top coupon sites.

Option 2. Or you can go directly to a coupon site and search on that site for what you are looking for.  Here are the top 3 sites that I like to visit:

Here’s an example of what you can expect to see in one of the top coupon sites.  This screen shot is taken from Business Coupon Club -> What I did was I searched for coupon codes for Overnightprints.com and now it gives me a list of active coupons, the coupon codes, and the success rates for those coupons.  Take a look below:

coupon code, coupons, business coupons, www.businesscouponclub.com

To see this page live click HERE.

So, when purchasing something online, search for coupon codes first!

Saving you money,


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Google Analytics Plugin

Wordpress Stats Tracking ToolsIt’s a great feeling to put up your blog, start writing posts or creating content, but to really grow your blog, you need to understand the statistics of your site. You need to know who is visiting, what they are looking for, where they came from and even where they are going.

The more information you have about your visitors, the more opportunity you have to grow your site. For example, lets say you just spent money on advertising, or you just posted on your Facebook page for people to visit your site, how do you know if anyone did? How do you know if your what you are doing is worth the efforts?

Recently, we were working with a friend and we were looking at his statistics for his site. He was paying a monthly fee for banner ad placement on a site. When reviewing his stats, he had only 29 visitors from the banner ad, but over 180 visitors from a free forum that his virtual assitant was posting in. We were able to track the conversion of the forum visitors versus the banner ad, and the conversion and ROI showed that the visitors from the free forum had a significantly higher ROI than the monthly payments for the banner ads.

But, if he didn’t have tracking in place to see these results, he would not know which service was worth his time. He was about to give up on the forum posting because he didn’t know if it was getting any results.

Now, there are tons of statistic plugins out there and I do not have a definitive answer as to what is THE best stats plugin, but that’s mostly because ‘best’ may vary based on what you are looking for. Therefore, I am going to highlight the three plugins that we use in our business. After testing several, these are the ones that work best for us.

Google Analytics

Google Analytics PluginGoogle Analytics has been around for a long time. We used Google Analytics for tracking and statistics for our HTML static websites.

Now, plugins have been created to easily incorporate the service into your blog. This service has pretty much all the statistics  your need. Stats by the hour, day, month and year and much, much more.

To use Google Analytics on your blog, you have to set up a Google Analytics account.

Here are plugins to add Google Analytics to your WordPress site.

Google Analytics WordPress PluginGoogle Analytics

This plugin adds the required javascript for google analytics. Install, then enter your Google Analytics code. Very simple to set up. This is the one we currently use.


Google Analytics WordPress PluginGoogle Analyticator

Google Analyticator adds the necessary JavaScript code to enable Google Analytics logging on any WordPress blog. This eliminates the need to edit your template code to begin logging. Also includes widgets for displaying data in the admin area.

WordPress.com Stats

Wordpress Statistics

WordPress.com Stats Plugin

This is a very simple plugin and gives you a great overall picture of what is happening on your site from a day to day basis. It is great for checking referrals, keywords, as well as the clicks for the day.

To install this plugin on your site you have get a WordPress.com account. After you sign up for an account, login to your account and obtain your API key which is located in your profile.

Once you upload and activate the plugin, they will ask for your API key and thats it! After a few minutes you will be able to see statistics on your site.

StatPress Reloaded

Wordpress stats pluginStatPress Reloaded Plugin

This plugin is by far the easiest of the the three. The reason is because you don’t need any external accounts set up anywhere else. You simply upload and activate the plugin and almost instantly you can see real time statistics with your site.

It tracks more information that WordPress.com Stats, but not as much information as  Google Analytics, so it falls in the middle.

This one is the best for a quick snapshot and also allows you to “spy” on visitors that are currently on your site. This one is quick, easy and accurate.

There are a few other statistic/tracking tools we use, but what statistic tools do YOU use and why do you like them?


jing, jing project, screen capture, product creation

In today’s edition of Tuesday’s Tips & Tools we are featuring a screen capture software.


jing, jing project, screen capture, product creation

Every year for the past few years I’ve been saying that Jing Project is my favorite tool of the year!  It’s becuase I use this tool on almost a daily basis!

I use it for:

1. Communicating with my customers
2. Communicating with my staff
3. Creating products
4. Creating video training

Jing has a free version (which includes their ads), but for just $14.95 a year you can upgrade to their pro version to remove those ads (which is what i did).

Click the link below to watch their overview:

Overview Video

Grab Jing and I’m sure you will be as happy with it as I am!

To your success,



Welcome to another edition of Turning Your Knowledge Into Profits!

This week we are going to feature Kunaki.com.  Do you have a product inside you and you wish you could put those videos onto a DVD, or that ebook (or report) on a CD, or that audio onto a CD, without having to order a minimum quantity of 1000 units, or even 100!  What if you just want 5 for the next networking event you are speaking at?

Well, now you can with Kunaki.com .  We have been using Kunaki for years and it’s an awesome resource for making quick Cd’s and Dvd’s.  If you are a speaker, author, infoprenuer, networker, etc.  now’s the time to make your product!

Here a screen shot of 3 of the dvd’s in the Kunaki gallery:


So what do ya get?

Retail quality. Full-color, glossy, fully assembled, cellophane-wrapped, high-quality, retail-ready products with free UPC bar codes.

No minimums, commitments, or contracts. And, no setup, mastering, or hidden charges.

No risk. We send you a free review copy of your product.

Fast and simple. Design, configure, and manufacture in one day. Use our software to design your disc, case, inserts; and select your contents.

Order what you need when you need it. We can drop-ship to any address. Just-in-time production means risk-free, zero warehousing costs.

Automatic fulfillment. Use our XML, HTTP, web service, PayPal, CSV, and manual interfaces to manufacture and ship one or more units to your customers.

Publish at no cost to you. Our automated factory also accepts credit-card orders on your behalf to instantly manufacture and ship your products to your customers. We report sales with customer names/addresses to you and send you a check each month for an amount equal to the quantity sold multiplied by the price you set. (This one is big for those new to infoprenuers)

CD with jewel case includes:

  • manufacturing/assembly
  • full color CD printing
  • jewel case
  • full color 2-panel insert
  • full color tray card
  • cellophane wrapping
  • UPC bar code
  • 24-Hour rush manufacturing
  • all inclusive price



DVD with DVD case includes:

  • manufacturing / assembly
  • full color DVD printing
  • DVD case
  • full color 1-panel insert
  • full color DVD case cover
  • cellophane wrapping
  • UPC bar code
  • 24-hour rush manufacturing
  • all inclusive price


Click here to visit Kunaki.com


4 2019

We’ve talked about backing up your website in a prior post. But here are some quick security measures you can take to protect your website from problems.

Here are some suggestions:

Always use an admin name other than “admin”

  • When you initially install WordPress you can choose the username for the main admin account. Do not use the default “admin”; choose something original instead. Brute force scripts (hacking scripts) trying to guess your password will assume the username “admin” is in place… Let them make that false assumption and keep them out of your site!

Use a Secure Password.

  • I bet you’ve heard this one before.  You shouldn’t use the same password for all your websites and logins. You also shouldn’t have a simple password like your kid’s or pet’s name. Make your passwords long, over 8 characters, and use a combination of uppercase, lowercase, numbers and symbols for best protection.

Change Admin Passwords Occasionally.

  • Change all admin-level passwords. I say occasionally because the schedule really depends on your business practices. For instance, if you outsource your WordPress maintenance or administration to different people all using your main admin account, you would be wise to change your password more frequently that if you are the only admin.

Delete Unused Accounts.

  • If you have any user accounts on your WordPress installation that you are not using anymore, be sure to remove them.

Register Domains Elsewhere.

  • If you need to move your websites because of problems with your host, you’ll be glad to have your domain name registered elsewhere. This will allow you to quickly move domains by simply pointing the nameservers at your domain registrar to your new hosting service. (For example we get our domains at www.domaindiving.com and our hosting at www.hostgator.com)

WordPress Security Plugins

Secure WordPress beefs up the security of your WordPress installation by removing error information on login pages, adds index.html to plugin directories, hides the WordPress version and much more.

Login LockDown records the IP address and timestamp of every failed login attempt. If more than a certain number of attempts are detected within a short period of time from the same IP range, then the login function is disabled for all requests from that range. This helps to prevent brute force password discovery. Currently the plugin defaults to a 1 hour lock out of an IP block after 3 failed login attempts within 5 minutes. This can be modified via the Options panel. Admisitrators can release locked out IP ranges manually from the panel.

Stay Safe!





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That was me when I realized all my hard work was GONE…

Have you ever lost a file that you were working on? Maybe you accidentally deleted it? Or your computer crashed?

Have you ever lost an entire website? Maybe it was hacked? Or your files were corrupted?

When this happened…did you look like this little guy?? I know I wanted to cry…all the above has happened to me, but now I know better!

If you currently have a website or a blog you must have automatic backup system in place…I can’t stress the importance of how something that can be setup rather quick and easy, can make a HUGE difference with your business.

When you create a wordpress blog, you are creating a wordpress database. This wordpress database contains every post, every comment and every link that is on your blog.

If for some reason your database gets erased or is corrupted, there is a possibility that you will lose all of that information. The reason for database corruptions can be caused by many reason, and many of them are out of your control.

BUT..what is in your control, is to take responsibility and backup your data, therefore, you can make sure your data is not lost and can easily be recovered in case anything happens.

Spending a few minutes setting up your backup, can save you lots of frustration and heartache…and can save you from losing out on your profits!

There are several options out there for WordPress backup plugins.

There are two main attributes that you need to make sure your plugin has:

1 - The backup plugin has a feature to automate the backups

2 - It can backup your entire site (not just the database)

My Top Two Plugin Picks for Backups

EZPZ One Click Backup

EZPZ One Click Backup(OCB) is a very easy way to do a complete backup of your entire WordPress site.

Just one click and presto, you’ll have a complete backup stored on your server. One more click and you can download the entire backup to your own computer.

There are several choices that can make your backup the way you want.

  1. You can schedule backups ranging from 4 times a day to once per week.
  2. With the optional Dropbox Extension you can save backups to your Dropbox account.
  3. You can transfer backups via FTP.
  4. EZPZ Restoration now features multiple redundant backups for safety.
  5. You can receive email alerts for FTP backups.
  6. The option to choose the timezone your backup’s datestamp is based on.
  7. Choose one of ten pre-defined datestamp formats for your backup or customize your own.
  8. If you’re using a shared database you can choose to backup only the tables needed for your WordPress installation.
  9. You can choose to exclude selected folders you don’t want to include in the backup.
  10. You can choose to completely deny web browser access to your backup.
  11. You can adjust the speed of EZPZ OCB to best match your server’s capabilities.
  12. You can enable error logging to help track down compatibility issues.

Note: EZPZ OCB is not compatible with Windows servers

Backup Buddy (this is what we use, I met the owner at a WPWishlist event that we were both on speaker panels.)

This is a premium (which means you have to pay for it) plugin that does a whole lot more than the free ones.

You can schedule  whole site backups (that include site files) daily, weekly,etc. You can also send your backups by email or have them automatically upload to your Amazon S3 account.

Backup buddy comes with a software program that lets you easily restore your website or even migrate it to another hosting service.

** We have automatic weekly backups (daily on some sites) that automatically upload to our Amazon S3 account. Just a few clicks and we are prepared :-)

Here’s how to do it:

  • Buy, download, install and active the Backup Buddy plugin to  your site
  • The first step is to take a complete backup of your site (manually).Click on “Backup Buddy” in the left side menu of your WordPress dashboard.
    Click on “Backup & Restore” from the Backup Buddy  menu



  • Choose “Full Backup”. It will begin backing up your entire site.


  • After the backup is complete, it will give you two choices to download and save to your computer, or choose “back to backup page”.


  • If you choose the “Back to backups page”, there are many locations you can send/store your backups. Amazon S3, Dropbox, Rackspace, FTP and sending to an email address.

After you do your manual backup and save/send to your preferred location, the next step is to schedule future automatic backups.


  • Go back to the left side of the navigation and click on “Scheduling” to choose when you want to schedule the backups as well as where you want to send them once completed.



  • This screen is where you schedule your backups, what you want to backup and where you want to send it.

Then click “Add schedule” and you are done!



Backup Buddy – A++ highly recommended :-)

Common Questions

How often should you backup your WordPress site?

  • This depends on how often you are posting on your site. If you post once per week, then you wouldn’t need to have daily backups for example.
  • If you are going to make some major changes to your site, or if you are getting some programming work done, you should make a manual full backup prior to any major changes. (from personal experience, this has come in handy many times)

How many backups do I need to keep?

  • A general rule of thumb is to keep at minimum three backups.

Don’t I get backups with my hosting company, why do I need this plugin?

  • It depends on which hosting provider you are using…but even if your hosting provide does provide backups, you should take control of your data and backup up your information on your own just to be on the safe side.

Have fun!

Lorette :-)





In today’s edition of Tuesday’s Tips & Tools we re featuring the must have password tool!


Years ago I was advised by Armand Morin to download this password tool and since then I have not been able to live without it!

Grab it at www.freepasswordtool.com

If you’ve seen me and my pink laptop you know that  I always have my password tool pop up when I’m getting into a site.. and I have over 400 passwords saved in my tool!  Yes 400! I love it because:

  • All My Logins Are In One Place
  • I Entered My Info. Into It So It Fills in forms With a Single Click
  • I Can Access My Account From Anywhere
  • I Feel Completely Secure with Their Protection

Anyway, I love it – if it can help you out – grab it!

roboform, http://www.freepasswordtool.com, password toolP.S. If you are coming to any of my upcoming workshops this is a requirement that you get it as we waste too much time trying to help people get passwords they cant remember and never saved.  = )

learnable.com, training, teaching

Here is your first edition of Turning Your Knowledge Into Profits!

Today we are going to talk about a great place to post your trainings online and make a little extra cash!  Our resource today is : Learnable.com

So what is Learnable?  Here’s their tag line…

Got a passion?

  • Share it at Learnable.
  • Make an online course. It’s an easy way to share what you know!
  • We’ll find the students if you make the course. Deal?

learnable.com, training, teaching

So here’s your BIG question…

How do I make money?

Like this:

  1. You prepare the course and create on their system using the Learnable course tools.
  2. Learnable hosts it and looks after the technicalities behind the scenes.
  3. When a student buys your course, Learnable keeps a percentage of the fee.
  4. The rest of the money goes direct to your Learnable account.
  5. Once it hits $100, you can transfer it to your PayPal account.

To get an idea of course pricing, take a spin through their course catalog.

You (and Learnable) make money from enrollment fees.

In most situations, enrollment revenue is split 50/50 between you and Learnable.

They are also working with “channel partners”—high-traffic web sites who may be interested in promoting some Learnable courses. If a student enrolls in your course via a channel partner, your share is 20%. The 80% is split between Learnable and the channel partner—who in return for promoting Learnable courses to their audience generally ask for a significant part of that 80%!

You aren’t obliged to allow students to enroll via channel partners. If you opt out the split is 50/50 for all enrollments. (but I’d recommend that you don’t opt out of that!)

Pesky expenses like payment processing fees are deducted before you, or Learnable, or partners see any money.


And you are an Internet Marketer so here’s your second question…

Sure. Affiliate links are fine. Just make sure you tell your students whenever you include an affiliate link. For example:

“The sites I’ve linked to and recommended in this course are ones I believe offer real value. Some of these recommendations include affiliate links, which may generate revenue for me.”

Some users get a bit thingy about affiliate links. Tell them up-front, and you’re in the clear: if they don’t want to use an affiliate link, they can type the site’s URL into their browsers themselves.

:-D So check it out -> Learnable.com

To your success,


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When you are creating your blog, you want to make sure people have a way to contact you. Gone are the days to just put your email address at the bottom of your site…

The goal is to make it as easy as possible for your visitors to click a tab or click a button and fill out a simple form to contact you. The less steps it is for them, the better.

Here are my top two picks for a “Contact Me” plugin for your WordPress Site.

Contact Form 7

This is a FREE plugin that can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup.

Follow these steps to install this plugin:

1- Download the plugin by visiting the link above

2 – Upload and activate the plugin in your wordpress dashboard

3 – After you activate the plugin, you will see in the left navigation it will say “Contact” and the word “Edit” under it. Click on “Edit” and you will see the screen below.

Copy and paste the code that is highlighted.

4 – Next step is to click on “Pages”, then click on “Add New”. Name the title of the page “Contact Me”. Write any text that you would like on the top of the contact page for instructions on what the visitor should do on this page.

Then paste the code into the page.


5 – Click on “Publish” and you now have your “Contact Me” page! It will look similar to the one below.

This is the most basic format for this form, when you visit the website, you can see more tips and tricks to customize your form (for advance users).

Note: When the email is sent, it will be sent to the email address that is set up as the admin email address.



This is a premium WordPress plugin (meaning you have to pay for it).

This is the “Contact Me” that is floating on the side of this blog…go ahead look at the side of the screen, it says “Contact Me”.

Click on it and see it in action :-)


This plugin is more than just a form, it helps you manage and track your visitors and your follow up and much, much more.









Follow these easy steps.

1 – Sign up for the subscription (from Free to $7.42 a month) and fill and create a form and fill in your company details.











2 – To integrate it into your site, download, install and activate the plugin

3 – After the plugin is installed, click on the plugin from inside your dashboard and enter in your account details and specify where you want the button to show up (on the top, side etc).

That’s it! Now you put an easy and professional way for people to contact you on on your WordPress website.

Have fun!

Lorette :-)





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Facebook, facebook groups, facebook group, how to set up a facebook group


Yes I said it … I love using Facebook groups in my business, and if you’re not using them yet, you should be after reading this post.

Recently I’ve been using facebook groups more and more!  Here are the top reasons why I am using facebook groups – and why you should consider using them in our business as well.

Right now I have groups for:

  1. My high end coaching and consulting students (closed group)
  2. The attendees of our workshops are in their own group – great for support and follow up! (closed group)
  3. New clients from speaking events (closed group)
  4. Business discussions with partners – I list these as “secret” and they are ideal for posting updates on projects, meeting minutes, and chatting about new ideas, next steps, etc. (secret group)

So what does facebook say about their ‘groups’ feature.. read below:

Create a private space
Have things you only want to share with a small group of people? Just create a group, add friends, and start sharing. Once you have your group, you can post updates, poll the group, chat with everyone at once, and more.
Share different things with different people
Groups let you share things with the people who will care about them most. By creating a group for each of the important parts of your life — family, teammates, coworkers — you decide who sees what you share.
Control who sees your group
Secret: Only members can see the group and what members post.
Closed: Everyone can see the group. Only members see posts.
Open (public): Everyone can see the group and what members posts.
Share with the group
  • Post updates, questions, photos, and more
  • Chat with the group
  • Create shared docs
  • Schedule group events

So, start your own facebook group by clicking the link below to get started: https://www.facebook.com/groups

Watch my quick video below to learn more about setting up your first group:

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In 2003 I learned the art of outsourcing from my sister Lorette Lyttle, and I’ve been addicted ever since.  In today’s blog post you will learn where to find people to outsource to and to start building your team, how to outsource projects, and how to outsource small tasks.  So, lets get started!


So a great place to find people to outsource your work to is in the Philippines.   There are two ways you can outsource to the Philippines.

Option #1: You can find someone to work for you by going to the “monster.com’ of the Philippines which is http://www.bestjobs.ph/

You can find some excellent people here – but a word of caution -> you will be hiring and managing these people yourself!  This can be extremely challenging if you have never outsourced before, if you are unfamiliar with the culture of the Philippines or are not sure on how to train your new team member – this option can be a bit challenging!  if you are good at outsourcing and good at managing your team – then this would be a good option for you to explore.

Option #2: You can use a company that you hire and manage your team through.  The most respected company doing this is: http://www.hire123employee.com Read their website.  Basically they manage and train your team member for you.  They give you the tools to monitor that person, there is a manager responsible for the activities of that person and they all report back to you!  You’ll feel more in control, there is a lot less hassle and stress when doing it this way, and you’ll get some experience in outsourcing and working with a team member.  I recommend this option to anyone new to outsourcing, but as you’ll notice on their webpage, large companies, small businesses and home based businesses use this company.

Tomorrow we will discuss how to outsource projects.

To your success,

~ Alicia Lyttle

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Yes, today April 22nd is Earth Day!  Before I embraced Internet Entrepreneurship I was a professional ‘tree hugger!’ Really it’s true! I’ll post my complete bio here one day but I have my undergrad in Earth Sciences and in Environmental Studies and my Masters of Science in Environmental Health from Tulane University and I’m finishing up my PH.D. from the School of Natural Resources and Environment at the University of Michigan.

Anyway, today i am dedicating my Earth Day to a place i love dearly – Zimbali Retreats www.zimbalijamaica.com This place gets my dedication today as it’s a retreat that’s completely off grid.  That means that their electricity is solar powered, their hot water is heated by a solar hot water heater, their water is harvested and filtered rainwater, their drinking water is from a local spring…..amazing!

Most of their food is grown right at the retreat on their organic farm and is often cooked outside on a wood burning fire.

It’s an amazing place and getting back to nature has helped me to clear out negativity, balance my inner self, and focus on some inner healing.

I am truly grateful for this opportunity to address the balance in my own life.

I cannot speak highly enough about this place, the staff and the owners Mark & Alecia.

Now the only problem I had when I went to the retreat for the first time, was that I couldn’t turn off my marketing head… so of course I made the owners shoot some videos that i could upload to their channel!

So watch their new welcome video:

What did you think of the video?

So, if you are suffering from “nature-deficit disorder” – which so many of us computer geeks are, make plans today to find a place like Zimbali Retreats where you can get back to nature!

So tell me, what are you going to do to get back to nature?

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My sister Lorette and I went into a sushi restaurant and noticed some nice sushi chopsticks boxes on the wall.

When we asked our server about the boxes he told us that the owner notices repeat clients and gives them one of these boxes with their names on it.  They get to see their name on the box, the explain to them how these chopsticks are special and how they hand wash them and that they will be placed on the wall until the next time they return.

Of course these repeat customers now feel special, they are acknowledged as “VIP’s” – and when they bring friends into the restaurant with them – they proudly tell the server they’d like their VIP chopsticks!


What are you doing to make your customers feel like VIPS?

What are you giving them to keep them coming back to you?

What are you giving them as a VIP so they bring their friends to you to brag about their VIP service with you!

Look for opportunities in your business to create VIP experiences!



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Jamaica holds a special place in my heart. First my father is from Jamaica and we’ve been traveling to Jamaica since we were young. But only until the the last few years have I been looking at Jamaica through different eyes…

I took some time to not visit as a “tourist” but I spent some time learning more and getting to know the economy, the people and the opportunities – and it was disheartening with what I learned.

The biggest shock to me was that a college graduates average salary is $425 USD a month, yes, a month… that was not a typo.  A friend of mine works at a local grocery store and makes $50 a week, for full time work, that is $200 a month.

Keep in mind, the cost of living there is not that much different than the states. You would think that with such low salaries, it would be dirt cheap to live there, but its not, a lot of things cost just about the same.  yes you can rent rooms or live in tin homes for cheap… but.. it’s not necessarily a cheap place to live.  If they want to buy anything, they save their money for months if not years.

If you’ve ever been to one of the resorts there, the average resort worker makes about $350 a month. If you’ve been to one of the resorts, you’ve probably met the guys there that are selling tour excursions, they only make about $3 commission on each sale, with no base salary. Talk about pressure to just eat for the day! The top sales person makes about $300 a month.

I could go on forever with examples….

So, my sister and I decided that we wanted to do something about it. So, about 2 months ago we went to Jamaica and did a 2 day workshop teaching people who don’t even know how to copy and paste – to having a fully functioning website at the end of the second day.

I can’t tell you how rewarding and amazing that event was.

Well, I am back in Jamaica this weekend and doing follow up sessions with the group. We are hoping to get them started on the Internet with freelancing opportunities. They are a very skilled bunch, and the opportunities in Jamaica are just so limited.  we truly believe that if the people of that country are going to change their financial future, they will do it leveraging the power of the internet and a global economy!

It will be Internet Entrepreneurs that change the country.. you just wait and see…

Anyway, we will keep you posted and share with you some of the success stories!

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We recently came back from an amazing event in Arizona hosted by GoDaddy!

Check out the cool picture below with myself, my sister and Bob Parsons – the “man” over at GoDaddy!

Alicia Lyttle, Lorette Lyttle & Bob Parsons at the GoDaddy resellers event!

This company just blew me away….

First, they have some much going on over there, they truly are innovative, fast moving and front runners of the domain registrar business. Oh.. and of course.. they are #1 !!

One thing about them that really, really impressed me was how fast they reacted when giving feedback.

For example, they had their SEO guy there and people were asking him lots of questions as he was walking around the group.  Then the Vice President ask us what do we think of the
speaker lineup and we suggested that the SEO guy should have done a presentation – he said ok great.

The next morning guess who was a speaker – the SEO guy!

It was funny, because he said “I was asked to speak this morning…so I am” LOL

We also had other suggestions, and within 2 months the suggestions were implemented.

The only thing they didn’t do is “toot their horn” enough.

In our industry, sorry to say, but there are lots of people out there who just don’t “deliver” but, all I can see is GoDaddy really delivered and over-delivered!

Now, the reason we were there is that we are domain resellers. Our account is called www.DomainDiving.com - so it is our account powered by the bid dog – Godaddy.com.

We have all the same services, all the same customer service, all the same technology and man power, but we’ve customized and tailored our offerings specifically for our clients.

We know what you need, we know what you want, we know what to deliver to you…so that’s what we are going to do!

But first, check out our blog – it is full of information on domains – bet you didn’t know there was so much to learn!

Domain Diving Blog – www.domaindiving.info

Happy learning – and I’ll be back with more to share on our trip hanging out with the GoDaddy crew.