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facebook marketing tips

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In this 90 minute webinar, Lorette and I get the scoop on the most effective strategies for Facebook Marketing from Jim & Emily Graham!  Click on the image below the launch the replay of the webinar!  Get your pen and paper ready – you’ll need it – this is an action packaged webinar!

Replay URL: http://www.fbcashcreator.com/fb/

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Alright, lets talk about …. Branding Your Fan Page !

Facebook Fan Pages are constantly changing and there’s no better time then now to get started. Pages always seem to be a work in progress, so don’t be afraid if your page isn’t perfect.  Most people we meet never get to the point of having a Fan Page up and running because of this fear that it’s not perfect.  Do Not Worry… Rome was not built in a day… Neither will your Fan Page be…

In October, 2010, Facebook surpassed Google for the number of searches each day.  To respond to this, Google has made every effort to “Crawl” Facebook Pages to increase their searchability in the organic rankings.  The game has changed and here’s your chance to have an unfair advantage over your competition.

1.  Your Fan Page should have a consistent look and feel and should try to match other elements of your online marketing efforts.  Logos should match, designs should be similar, content should be consistent through all of your online assets.  Consider using the same graphics with Twitter and YouTube to round out your consistant branding and messages.

2.  Integrate your website content into Facebook and vice versa.  There are ways for your website to have your Fan Page wall integrated right in creating the feel of constant activity.  In addition, you can include in your iFrame RSS feeds from other resources online.  Maybe it’s about the weather, or Mortgage news, Local Events, anything that you think your viewers might be interested in.

3.  Create a Tagline for your business.  What is your 10 Second Elevator Speech?  Video is a HUGE way to build your brand.  Could you record a 90 second Infomercial?  Doesn’t have to be professional, but should be high quality content.

Alicia, Lorette, Jim and Emily recorded a 90 minute class for you.  In this lesson you will find out more about branding your fan page.  Click the link to watch that free class: http://www.fbcashcreator.com/fb/

Enjoy,

Alicia and Lorette Lyttle

P.S. Learn more by watching this free 90 minute online class:  http://www.fbcashcreator.com/fb/

 

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Today we are going to talk about Dominating Your Niche in Facebook!

Often times we meet clients who are marketing their business online, but not getting any results.  Generally the reason is because the marketing is too broad and unable to compete with some big spenders of Search Engine Optimization services.  Below are some ways that you can easily modify your marketing and begin to dominate over competitors in Facebook.

1.  You have a niche – but are there micro niches that are included?  Example – Golf Instructor -  By having separate Fan Pages relative to “Improving your Short Game”, “Improving your Long Game”, “Club Selection”, “Golf Course Etiquette, even “Healthy Eating to Improve your Handicap”.  These are all topics that are searched widely in Google and if you have fan pages with separate topics, your page will more likely be found.

2.  Facebook is GIVING out URL’s!  Get them now… even if you aren’t ready to use them yet!  These are keyworded domains like:

http://www.facebook.com/ImproveYourGolfShortGame or  http://www.facebook.com/NewportBeachPlumbing if you are a local business.  Think about the following; if you have a business that can sell anywhere in the United States, create a Fan Page for each major city in the US – there are 100 of them with over 1 million people in each.

3.  Sell products and services that Buyers are BUYING.  It may be more profitable to adjust your offering to meet Buyers demand.  Even a slight change in the way a niche is marketed could alter your profit dramatically.  We will talk more about it on the webinar.

Learn more by watching the online class where we talk more about doinating your niche in facebook.  You can watch the class right now, online for free at: http://www.fbcashcreator.com/fb/

To your success,

Alicia and Lorette Lyttle

For the next week we are going to be talking about facebook marketing!  It’s a hot topic and we all want to know how to cash in on facebook, so you can watch this free video lesson on how to really cash in with facebook marketing: http://www.fbcashcreator.com/fb/

Lesson #1

Facebook made big changes to the profile layout with the focus being on a “Timeline”of everything you do with Facebook, including things you do outside of Facebook.   With this new focus and the adding of a big cover graphic you have new opportunities for some major marketing!

First, the cover graphic is huge!  You now have 850×315 pixels of  prime marketing space where you can add  graphics with text.  Additionally, the Timeline lets you “Feature Stories”, which means your posts promoting your business or an affiliate product can now take center stage instead of being lost among other less significant posts.

Click on the this link: http://www.fbcashcreator.com/fb/ to watch a video that will teach you a little more about the new facebook profiles!

Enjoy,

Alicia and Lorette Lyttle