Home Marketing Mondays

Whether you’re a social media manager or brand manager, making a mark on Twitter can be hard work. Thankfully, there are a number of tools that can help you get the most of your Twitter marketing efforts without taking up too much of your time.

However, there are numerous Twitter tools, some of which do the same thing, so you may end up feeling confused. Not to worry, though, here are five of the best Twitter tools that are used by experts to get the best out of the social media network

HootSuite

hootsuite

If you manage several different pages across various social media platforms, HootSuite will work wonders for you and it is not only for business purposes. It allows you to manage, update and streamline all your pages from one dashboard. As it relates to Twitter, you can post directly to pages, schedule tweets as far ahead in the future as you want, and even send private messages. Additionally, you can create virtual organization assignments on HootSuite to make it easier to collaborate with team members on marketing campaigns and other projects, and there are several analytical tools to help you create reports about campaigns.

HootSuite is entirely free to use if you’re managing five pages or less, but you will need to purchase a pro package if you want to manage an unlimited number of pages and unlock a number of other cool features.

Click Here For Free 30 Day Trial 

Bit.ly

bitlyFor various reasons, you may need to shorten a URL, especially since Twitter only supports 140 characters per tweet. However, Bit.ly provides much more than a quick and easy way to shorten any URL. It also allows you to share those links across multiple Twitter accounts and track how well they are performing. You can also get analytical information on Bit.ly links shared through other Twitter tools, such as TweetDeck.

Bit.ly is free to use; once you sign up, you get a dashboard that you can link all of your Twitter accounts to. Furthermore, you can use the tool to create your own custom shortened domain name to match with your brand name and personality, making it easier for people to recognize your links.

Click Here To Learn More About Bit.ly

TweetDeck

tweetdeckSimilar to HootSuite in that it allows you to post directly to multiple Twitter accounts and schedule tweets, TweetDeck packs a powerful punch as a desktop app or browser tool. On top of that it is a great tool for people who want to make their tweets longer than 140 characters. It does that by creating a shortened URL which can be clicked on to read the rest of a tweet that extends beyond 140 characters.

If you use multiple computers, you don’t have to worry about downloading TweetDeck on them all; simply use the web version, which can be easily accessed across all your computers with no fall off in efficiency. It is free to use too.

Click Here to Learn More About TweetDeck

SocialOomph

socialoomphThis is another cool tool that can be used to enhance your productivity and efficiency as a social media manager handling multiple Twitter accounts. Like TweetDeck and HootSuite, you can use SocialOOmph to schedule tweets and monitor activity on each page. However, it offers additional features that can prove useful, including the ability to track the performance of keywords, view mentions and retweets, and save drafts for future use/reuse. You can also use it to clear your message inbox or to remove all tweets from your account if needs be.

SocialOomph is free to use for up to five Twitter accounts. You will need to upgrade if you’re managing more profiles or want access to other cool features.

Click Here to Learn More About SocialOomph 

Mention

mentionWith Mention, you can keep tabs on anything relevant to your Twitter marketing needs, so you can leverage your own efforts. Similar to Google alerts, you can use it to monitor content on the internet related to influencers, your competitors, and your own brand footprint. If you need to find people online to partner with as part of your marketing strategy, Mention can help you to do that. You will be sent alerts on any article or activity posted to websites and other social media networks, so you always know what’s up.

In addition, you can generate reports on how well a tweet is doing, the impact of a keyword or hashtag, and also reports on content matching yours. Mention is also free to use but there are premium packages which provide you with more features.

Click Here To Learn More About Mention

0 2074

If you’re into social media or online marketing, then you would be aware of the importance of images. Whether still or moving, high quality graphics are one of the essential elements in any marketing strategy.

But, not everyone can afford to buy expensive software, such as Photoshop, or hire professional graphic designers to create suitable pictures and videos to use for visual marketing. Creating stunning graphics, although desirable, can cost a pretty penny, especially if you’re just starting out. Luckily, there are a number of free graphic design tools available both on and offline, which are not only easy to use but can give you professional results with just a few clicks of a mouse. Here are five of the top free graphic design tools you can use to improve your visual marketing efforts:

Canva

Possibly one of the easiest graphic design tools to use, Canva is an online, template-based web design tool that you can use for a plethora of projects. From impressive email headers to eye-catching infographics, you can create endless web designs using Canva – and it’s all drag and drop. Not only are you able to try out different templates, you also have numerous fonts, styles, image adjustments, and color adjusters to choose from, allowing you to create truly unique web graphics.

PicMonkey

If you lack the technical know-how needed to properly use Photoshop or other high-end picture-editing software, you’re going to love PicMonkey. This free online tool provides a range of features that you can use to resize, modify, crop, and color-adjust your photos quickly and easily. You also have the option of using various fonts with your photos, along with powerful features to help you create truly stunning images.

Pixlr

Another free online image editor, Pixlr is another powerful tool for people who want to do basic retouching, resizing and cropping of photos. You can open pictures from online sources using Pixlr or upload your own and make use of over 600 overlays, borders and effects that can help you produce the perfect picture anywhere between subtle and dramatic. In addition, the software is now available as a mobile app, compatible with both Android and iOS devices, so you can edit your pictures on the go.

Inkscape

Primarily focusing on the scalable vector graphics (SVG) format, Inkscape is a viable option to high-end image retouching and illustrating software. It requires some amount of technical know-how to get the best of its features, including the ability to clone objects, trace bitmap images, and import native Illustrator files. However, it maintains a level of simplicity that makes it easy to understand how to create a range of graphic output for web design and printing purposes. Inkscape can be downloaded on Windows and Mac platforms, as well as Linux computers.

Paint.net

Own a Windows computer? Then this free editing software might just be what you’re looking for. Not to be confused with the free Paint software Microsoft ships with its operating systems, Paint.net provides you with a wide range of picture editing tools to create highly professional-looking graphic designs for your visual marketing needs. The tool focuses on editing rather than creating images from scratch, but offers a stunning range of effects and features that can help you create the look you want. Benefit from the ability to use layers, image adjustments, and blending options to create truly stunning images that will rival those that have been given the Photoshop treatment.

Now that you’re aware of a few of the top free graphic design tools, there is no excuse for using crappy images in your visual marketing projects. Check out one of these free tools today and get creative.

 

0 2991
Creating Compelling Content for Your Email Marketing Campaigns

We’ve heard over and over that you must continue to create content for your subscribers and customers, content is king!

When you provide good email content it deepens your relationship with your audience.

The goal is to deliver quality, niche specific content that your prospects need and hopefully share with others. With that in mind, here are three tips on creating great content.

3 Tips for Great Content

1 – Solve a Problem

People subscribe to emails because they are looking for solutions to their problems. Your emails should be a source to solve their problems.

Examples:

Resort – people who opted in on a resort website

You have an email list of people for a Resort, maybe a resort in Jamaica J Now, what problem is being solved?

If people want to go on a vacation, they are looking for a “break” from the everyday hustle and bustle, to get away from reality, get away from stress – so that is the problem that is being solved.

Emails can focus on “Tired of the 9-5 grind and ready to soak in the warm Caribbean waters and get away from it all…”

Restaurant  – people who opted in on a restaurant website

Why do people go to restaurants? Save time cooking or maybe just a fun night out. Send out an email addressing saving time…” Come visit us at XX and let us cook for you, why spend your precious time in the kitchen. Sit down, relax and we will cater to you…”

As a busy mom, this sounds like a dream come true!

Makeup – people who opted in on a website regarding anti-aging

Why are the on your list? They want to “turn back the clock and look younger”. So your emails can be centered on not only the product you are selling, but different things they can do to look and feel younger. It can be around exercise, even tips on types of clothes to wear.

So think of the REASON why they are on your list and address the problem you are solving.

 

2 – Providing Resources

To go along with solving problems, your emails should also serve as a source of resources. Different types of resources… 

Resort

How to find the best flights to your destination (of course with an affiliate link). Give suggestions and tips on good times to book flights for the best deals, then provide links to the recommend websites to book a flight.

Restaurant

People love to think that they are on the “inside” and only they get access to privileged information. You can send out an email that gives them a “recipe” of one of the dishes at the restaurant, provide ingredients and instructions, and maybe even a video of the chef!

Makeup

Resources can be something in the area of a home recipe for an moisturizing facial mask. Give step by step instructions with pictures or even a video.

 

3 – Make it about them

Try to refrain from talking about how amazing you are unless it can benefit them in some kind of way. The content should focus on THEM and how you can help educate them, and help make their lives better.

How can you make it about them?

Resort

We want YOU to relax and get away from everything (be concerned about them de-stressing)

Restaurant

We want YOU to have a great night to relax, let us cook for you

Makeup

We want YOU to love yourself and the skin that you are in

 

These are some quick tips on how you can improve your email marketing by crafting emails that actually get your readers to want to read and take action.

1-     Solve a problem

2-     Provide resources

3-     Make it about them

Remember, email marketing WORKS, you just need to make sure you are providing the correct content to your list for them to become more active and engage with your messages.

——————————————————————————————————————

Lorette LyttleLorette Lyttle is the “little” sister of “The Lyttle Sisters”. Lorette can’t stop thinking like a marketer everywhere she goes and loves to write about what she observes  from other businesses , personal experiences and other successful entrepreneurs and how certain strategies can be (or shouldn’t be) integrated in your business. She is also the “geeky” one of the sister clan and pulls out some techy stuff once in awhile and likes to write and share with others who will listen (since Alicia usually just nods her head at the tech talk) !

1 2248

Get To The Centers Of Influence – A Taxi Ride In Jamaica

centers of influenceWhat do CDs have to do with reaching the centers of influence?

I was in taxi in Jamaica and listening to the music that was playing. It was all the top reggae hits, then there were commercials. I listened to the first commercial and it was advertising a party that upcoming weekend – “Kissans Birthday Bash” – one of the top local DJ were going to be there, open bar and food to purchase – the biggest party of the year!

Sounded like fun…

So, then I was still in  the taxi, people getting in and out (in Jamaica, they pack the taxi until its full with people almost on each others laps). Anyway, after a few more songs, I heard the same commercial again, but with a little variation, advertising “Kissans Birthday Bash”.

Finally, right before I exited the taxi, I heard it yet again – “Kissans Birthday Bash”, biggest party of the year. So I asked my friend, why was every commercial about this party and how can the guy afford to pay the radio station to advertise that much?

He laughed at my questions and explained the promotion strategy…

Where we were in Jamaica most people don’t have cars and the taxi’s run all day up and down the roads packed with people. The people in the taxi’s normally have the same daily route to work. So, the guy who was promoting the party wanted to use the taxi’s to spread the message about the party – they knew the huge reach of people that go in and out of the taxi’s on a daily basis.

So, he approached the taxi drivers and gave them this free CD with all the top hits, so now the people in their taxi would enjoy their ride (they normally dont play music in the taxi). At the same time, when the CD was made they made their own “commercials” which were for promoting the party as well as some of their sponsors (for example a flyer place donated some flyers so they had an ad on the cd as well).

So this CD was a win-win for all parties involved…

  • The taxi driver now had a “cool” cd for his customers to enjoy their ride
  • The customers had something to listen to while on their journey
  • The party sponsors got some exposure to a huge reach of people
  • The party itself reached a huge target audience and was repeated daily for several days to the same people over and over, so the party that was taking place over the weekend was engrained in their mind

The only cost was the creation and duplication of the CDs.

This was a brilliant strategy…

How can you reach a center of influence that can spread your message far and wide?

Share your thoughts below on how you can incorporate this strategy into your business…

——————————————————————————————————————

Lorette LyttleLorette Lyttle is the “little” sister of “The Lyttle Sisters”. Lorette can’t stop thinking like a marketer everywhere she goes and loves to write about what she observes  from other businesses , personal experiences and other successful entrepreneurs and how certain strategies can be (or shouldn’t be) integrated in your business. She is also the “geeky” one of the sister clan and pulls out some techy stuff once in awhile and likes to write and share with others who will listen (since Alicia usually just nods her head at the tech talk) !

4 5253

Social Proof – If Everyone Else Loves It Then I Should Too…

Social Proof - 5 guys burgersHave you heard of Five Guys Burgers?

I’ve heard people talk about it, and how great the burgers are and I’ve driven by it so many times, so I finally decided to stop one day and have a burger.

First, the location is very simple and they only sell burgers, fries and hot dogs (more about that later), but it was a very welcoming environment.

The reason for this specific post is the power of social proof.

As soon as I walked in the door the entire restaurant was plastered with signs and awards on how great their burgers were! Check out the picture with some of the signs that were on their walls.

Now, when you sit down and start eating your burger, you have these signs all around you.  Do you think that will influence the way you feel about your burger? Of course!

I mean, GQ magazine voted it the best burger for $5, in NYC it was rated the #1 burger for lunch and the list goes on….

So, it will be highly unlikely you are going to sit there and say your burger is gross…everyone else loves it, so you should love it too !

Now how can you translate this into your business?

I am sure you’ve seen sales letters and sales pages with testimonials on them..and that is because they work! People like to know what other people are thinking and how they feel about that specific product and service. In fact, review sites are popping up more and more these days like Yelp.com and TripAdvisor.com.

Studies have shown that buying decisions are heavily weighted on other peoples opinions.

So if you have testimonials from  happy clients, share them!

Post them on your blog, your website, your facebook page. Depending on your business, make sure you are on review sites like Yelp.com or TripAdvisor.com.  As long as you are providing high quality products and services, positive reviews and the power of social proof will help grow your bottom line!

Oh…and don’t forget to take a trip to Five Guys Burgers….and remember, its for market research :-)

————————————–

Lorette LyttleLorette Lyttle is the “little” sister of “The Lyttle Sisters”. Lorette can’t stop thinking like a marketer everywhere she goes and loves to write about what she observes  from other businesses , personal experiences and other successful entrepreneurs and how certain strategies can be (or shouldn’t be) integrated in your business. She is also the “geeky” one of the sister clan and pulls out some techy stuff once in awhile and likes to write and share with others who will listen (since Alicia usually just nods her head at the tech talk) ! Learn from Lorette with various posts on Marketing Mondays as well as Tuesdays Tips and Tools.

1 3827

The Value of a Lead – Baby Formula and More Baby Formula…

Value of a lead I am a new mom and while I was pregnant I got a bunch of free samples, not sure how or what list I got on, but it was fun getting so much stuff!

The one thing that really stood out is how many samples and coupons of baby formula I received.

Now when I say that I received a lot of baby formula, I’m not exaggerating.  I would receive boxes of them!   Every time I went to anything like a  birthing class, baby care class they were always given out as samples.   When I would go to my doctors office based on  what month you are, they give you goodie bags, and in that goodie bag is formula.

In addition, I would also get boxes of formula in the mail.   When I left the hospital I got samples of more formula.  Formula was just coming out of the woodworks non-stop.  You get little travel formula, you get specialty formula, you get powdered formula, liquid formula, and all the types of different formula for all types of different needs.

In addition to just the formula you also get carrying cases and more neat little backpacks, storage bags, all kinds of fun stuff based around the different formula.

There were two companies that were fighting for my attention; one was called Enfamil and one was called Similac.   Both of them were sending me free samples on a regular basis.

Did you know the amount of money parents spends on formula during the lifespan of when the baby needs formula is $2000-$3000… that’s a lot of money.

After I learned how valuable I was (as a pregnant mother deciding on what formula to use) I fully understood the reason why they kept on giving me free samples.  These different formula companies were willing to send me formula that I’m sure cost them some money.  First of all they’re heavy to mail, that costs some significant amount of money for postage.  And they’re full supply, not your typical  sample packet but a supply that would last an extended amount of time… full sized containers.

It is obvious that they understand the value of a lead.  If they have to spend $50 or something to get me to buy their formula then it’s worth it because they know that $50 or whatever they’re spending on me, can potentially lead up to $3000 over the year.

So now of course if I choose to purchase formula, who do you think I’m going to purchase?

I’m going to purchase one of the companies that gave me free samples because I know how to use them, I’m familiar with them.  These are the only names I actually know.  I don’t even know names of any other formula that are out there.

They did a very good job courting me and getting me familiar with the different types of formula that are out there and I understand why they did it.  It’s because I’m valuable, I would account for about $2000 -3000 of revenue for their business.  So it’s totally worth it for them to spend that money up front on the lead.

The reason I’m sharing this with you is because I want you to look at your business and understanding the value of your leads.  What do you have into your funnel?  How much can you spend on the front end knowing that your lead is worth X amount of dollars on the back end?

Understand the value of your lead especially the lifetime value of your lead. Is it worth it for you to spend some money upfront?

This also ties into what we do with local businesses getting them on daily deal sites.  Now many businesses don’t understand the concept of getting on a daily deals site like Living Social or Groupon, it’s all about the lead and the exposure for your business.

I was talking to a dentist that we were able to get on a deals site and he said he could care less what he gets in his pocket from the deal, it doesn’t matter for him because he knows the lifetime value of that particular customer.  The same with a vet that we got on Living Social.  He said the same thing, he doesn’t care what it costs upfront because he knows that once that animal gets there he now has the animal for life.  The lifetime value of having that animal come into his veterinarian office is way more valuable than just a one time shot for buying a voucher.  So they have a solid understanding of what it means for customer acquisition as well as understanding the lifetime value of that particular customer.

So that’s just a lesson today on lifetime value of your customer and understanding the importance of lead acquisition and understanding how much your lead is worth to you in the long run. Understand your funnel and grow your business!

————————————–

Lorette LyttleLorette Lyttle is the “little” sister of “The Lyttle Sisters”. Lorette can’t stop thinking like a marketer everywhere she goes and loves to write about what she observes  from other businesses , personal experiences and other successful entrepreneurs and how certain strategies can be (or shouldn’t be) integrated in your business. She is also the “geeky” one of the sister clan and pulls out some techy stuff once in awhile and likes to write and share with others who will listen (since Alicia usually just nods her head at the tech talk) ! Learn from Lorette with various posts on Marketing Mondays as well as Tuesdays Tips and Tools.